Interesting post on Evil HR Lady (the blog) the other day. It talks about a letter she received asking her to promote a book. She uses this example to make a great point about why you need to personalize your cover letters.
The main goal of a cover letter is to get you noticed and convince an employer to look at your resume. While personalizing this letter cannot guarantee success, not personalizing it will (almost) guarantee failure.
Check out The Importance of a Individualizing a Cover Letter. It’s a short read, but might help you improve your response rate.