Found a very interesting post the other day called The T-Formation or 2-column Cover Letter. It outlines the benefits of this unique type of cover letter.
According to the article, in a 2-column cover letter you…
…quote in the left-hand column specific qualifications that come right from the employer’s want ad and in the right-hand column, your attributes that meet those qualifications
I’ve never heard of this being used, but I can see that it may be a very useful technique. It would certainly present a compelling image to the employer or recruiter.
Has anyone tried this? If so, did it increase your success rate?