What is a 2 Column Cover Letter?

Found a very interesting post the other day called The T-Formation or 2-column Cover Letter. It outlines the benefits of this unique type of cover letter.

According to the article, in a 2-column cover letter you…

…quote in the left-hand column specific qualifications that come right from the employer’s want ad and in the right-hand column, your attributes that meet those qualifications

I’ve never heard of this being used, but I can see that it may be a very useful technique. It would certainly present a compelling image to the employer or recruiter.

Has anyone tried this? If so, did it increase your success rate?

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