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The David Kiely Saga: How Lack Of Awareness Can Destroy Your Reputation

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February 4, 2010 Posted By: Trevor Wilson Category: Personal Branding


This has to be one of my favorite stories of the year (so far). David Kiely, an employee at Macquarie Bank got caught looking at dirty pictures while one of his coworkers was being interviewed on live TV. As it turns out, he wasn’t aware of what was going on, or that his screen was in the camera’s direct line of site.

Here’s the video:

For those of you who missed it, fast forward to the 1:00 minute point and watch the monitor that is immediately to (our) left of the interviewee’s head.

Unfortunately, this is a reputation nightmare for Mr Kiely. His accidental viral video has put both his job and his good name in jeopardy. He will probably recover from this, but it will not be an easy process. His name is now inextricably linked with the semi-nude photos of Miranda Kerr.

The moral of this story? Be aware of your surroundings and keep work strictly professional. As a new graduate in an Entry Level Job, you won’t have the track record to fall back on if this happens to you. And if you were to ever get fired for something like this, that lack of experience and shattered reputation would be difficult to overcome.

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