| March 11, 2009 | Posted By: Trevor Wilson | Category: Career Sites |
Interesting post on one of my personal favorite sites, Punk Rock HR, about the failings of the big job boards. The argument is that large job boards like Monster and CareerBuilder are failing because…
…they can’t figure out how to use their critical mass to form a community of members who return to the site for more than just transaction-based experiences.
This is thought provoking in a couple of ways.
First, it is my “Standing Out From The Crowd” argument in reverse. One of the best things that you can do as a job hunter is to find ways to differentiate yourself from the competition. The same appears to be holding true for job boards. As more and more job sites start popping up (many of which are more specialized by functional area or industry), it is becoming harder and harder for the large job boards to service their specific customers. At some point, they will need to enhance their value-add in order to grow their businesses.
Second, with the explosion of social media over the last few years, people have been focusing on networking like never before. This holds true in both a personal and professional sense. So how does this impact job boards? Well sites like LinkedIn now offer job postings with the built-in ability to recommend members of your network. It adds a personal touch to the recruiting process and this type of interaction will only increase in the future.
So how will the large job-boards respond? Don’t be surprised if you start to see more social aspects start appearing in the near future. If not, they may become yet another example of once-hot technology becoming obsolete over its refusal to adapt.
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