Posts Tagged ‘Personal Branding’

If you are a looking for a job, you’ve probably heard of the Personal Branding Blog run by Dan Schawbel. Dan is the guru of personal branding and provides a lot of great advice on his blog.

He recently posted an article called 10 Ways to Get Fired For Building Your Personal Brand and it outlines some of the things that you can do in the process of personal branding which may interfere with your job.

Among the things that you can do to hurt your career:

Putting your personal brand in front of your company’s brand.

…80% of people are tweeting about themselves, not about their company…Companies, by nature, are looking to build their own brand, sometimes through the use of selectively chosen spokespeople who represent the brand and can be quoted within press articles (cited with the brand). When you’re getting more attention than your company, you know something is wrong.

Regardless of whether you are looking for work or already have a job, be careful of how you build your brand. Unless you are independently wealthy, it’s easy to get fired by being negligent.

Hmmm…

I just finished reading Why Personal Branding Doesn’t Really Work by Jason Unger (as seen on Brazen Careerist). He has an interesting take on Personal Branding. He writes that it isn’t worth the effort because no one person can be defined by a single element in their life.

Let me just say this up front: I think personal branding is a sham. The idea that you can have one thing that consistently defines you in all contexts of your life is ridiculous.

Not sure how I feel about this. I can see both the positives and negatives of personal branding. I’m going to have to put some thought into it…

Anyone care to share an opinion?