| February 23, 2009 | Posted By: Trevor Wilson | Category: Cover Letters |
What an interesting idea. I was just reading an article from the Star Tribune about sending a Sales Letter instead of a Cover Letter. This has made me stop and think. While the article is understandably positive about the prospect of using sales techniques to land an interview, I’m interested to hear about anyone’s real life experiences with this method.
That being said, there is definitely some interesting advice that’s worth reading such as:
Good sales letters have a P.S. because good copywriters know the P.S. always gets read…
That’s what Paul did. Here’s the P.S. he wrote, following my advice:
P. S. – Please call me if you would like to learn how I produced over $70,000 in grant money for the Minnesota Trucking Association last year.
This is simple and brilliant. Just as the opening question of Paul’s letter forced readers to nod and answer Yes, the P.S. forces them to say, Huh? Then, pick up the phone and call.
I wonder how effective this technique really is. I can only imagine that recruiters have seen every trick in the book and can see past gimmicks. But what do I know?
Anyway, read on and let me know what you think, especially if you have tried this technique.
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[...] You have to be creative. Try sending a sales letter instead of a cover letter, put up a video answering some interview questions or give a temp job you [...]