Hmmm…

I just finished reading Why Personal Branding Doesn’t Really Work by Jason Unger (as seen on Brazen Careerist). He has an interesting take on Personal Branding. He writes that it isn’t worth the effort because no one person can be defined by a single element in their life.

Let me just say this up front: I think personal branding is a sham. The idea that you can have one thing that consistently defines you in all contexts of your life is ridiculous.

Not sure how I feel about this. I can see both the positives and negatives of personal branding. I’m going to have to put some thought into it…

Anyone care to share an opinion?

Related posts:

1. When Personal Branding Interferes With Your Job
2. Gradversity is now on LinkedIn!
3. Tom Hicks Jr. Destroys His Personal Brand
4. Maintaining your network
5. What do you want to do with your life?