The story of Roy Ma appeared on CNN Money today. It is a look at how Ma, a new grad from the University of Maryland, was successful in finding an Entry Level Job.

While the article starts off with how dire the job market is for New Grads this year (down 22% according to this piece), it quickly hones in on what he did right when it came to securing the job.

As I have been saying all along, it all comes down to the amount of effort that you are willing to put in. Ma spent a great deal of time and effort tailoring each application package that he sent out:

…Ma rewrote a new cover letter and resume and crafted it to match the job requirements and preferences according to the posting and his own research on the company.

Not only that, but he took steps to separate himself from all of the other candidates by focusing on his strengths relative to the other people applying for the job:

He also leveraged what he felt made him unique, which was a multicultural background and network, and focused his search on companies for which that would have value.

This is a great story and an excellent source of inspiration and information for all new graduates who are looking for Entry Level Jobs. Follow this link to read Ma’s story for yourself.

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1. How To Find An Entry Level Job In 2010
2. Rescinded and Deferred Entry Level Jobs
3. Finding Entry Level Jobs On Wall Street
4. Making An Entry Level Salary Work
5. A Twitter Job Search Success Story